Child Mortality, defined as deaths of children under the age of 5, is on a steady decline over the world.  In India the situation is improving but as of today about 1/4th of the total deaths in the world happen in India. India also contributes to about 30% of the overall neo natal deaths(deaths of children within 30 days of birth). 3 controllable diseases namely:- pneumonia, diarrhea and malaria are the biggest reasons for child mortality in India.


Specialist within the filed for pediatrics are limited in numbers. For example there are on about 50 pediatric oncologists to treat an approximate 30000 new cases of cancer in children, and an even lesser number of pediatric cardiologists in the country where about 150000 children at birth have congenital heart diseases.


(All figures and statistics provided above are sourced from HealthQ’s own research conducted in the recent past)





Listed below are some of the projects we have successful delivered in the field of Paediatrics:





Project Code

Case Study



Understanding diet regimes and activities of type-1 diabetic children.

HealthQ conducted a study on 120 diabetic children wherein the mother/care taker was supposed to write a patient diary including the activities and nutritional intake throughout the day.


Market assessment study on cough suppressants for children.

The objective of the study was to assess the market size, market potential, sales and preferences of brands/products. The primary survey included sample of 40 GP/Paediatricians, 200 Pharmacists and 300 parents/customers.


 Brand Positioning and customer segmentation study on Diapers in India.

This study was conducted on 300 mothers across top 8 cities to understand the brand positioning and preferences, customer needs and wants from diaper products.


Concept testing of Inhaler product for infants.

 HealthQ conducted IDIs of 36 KOL prescribers (minimum 10 yrs experience as paediatricians or pulmonologists) to understand the current preferred inhalation techniques and taking feedback on the new concept of the inhaler manufacturer.


Current Scenario and Market Potential of Paediatric Medical Equipments.

HealthQ conducted a study on paediatricians, OT in charges, purchase/procurement managers of Top 40 tertiary/corporate hospitals in India to understand the current usage and importance and  potential of future usage of Paediatric equipments like Pain distractors, paediatric hospital beds, Exam Tables, Ear/Nasal Syringes etc.



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